After HICH, MyWeels, and Wridz launched in the Twin Cities, the Star Tribune took stock of what the new rideshare landscape actually looked like. The article assessed whether the new entrants were serious competitors — and found the companies in an optimistic mood about their prospects, even after Uber and Lyft ultimately chose to stay in the market.
Key Facts from the Article
The piece is significant because it reflects the moment when the Minneapolis rideshare fight shifted from speculation to reality. HICH was live. Drivers were completing rides. Riders were downloading apps. The question was no longer whether alternatives could launch — it was whether they could build enough momentum to matter in a market where the incumbents had millions of users and years of brand recognition.
The Star Tribune's coverage shows HICH in the context of a broader market shift: Minneapolis had become, unexpectedly, one of the most interesting rideshare markets in the country — a city where a genuine alternative ecosystem was taking shape, driven by a driver community that had decided it was done waiting for the platforms to treat them fairly.
"We believe that the drivers and the company can sit down and eat the cake."
Mustafa Sheikh, Founder, HICHThis is a summary. The full article — including additional context and reporting — is available on the Star Tribune's website. Note: some content may require a subscription.
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